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Jack Daniel's
Role
Assoc. Creative Director, Copywriter
Project type
Social media content, Social media strategy, Digital campaign
Overview:
The aim was to provide the iconic Jack Daniel's with a digital campaign and a visual identity as they made their social media debut in India, and bring them is as a new client for our business.
The challenge was in keeping the global identity of the brand intact, while adapting the communication for Indian sensibilities.
These are a selected few social media visuals from an detailed digital campaign and strategic pitch presentation. The brand wanted to launch by tell Jack Daniel's story and leverage the Indian festive season, while creating a loyal social community.
We ended up winning the account.
