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JK Super Cement
Role
Creative Director, Producer, Writer, Director, Concept/Visuals, Business Development
Project type
Branded IP, Content creation
Planned, produced and delivered two game changing IPs for JK Super Cement, as a founder of a content marketing agency.
These IPs brought in millions of organic views, shares and subscribers, making JK Cement the industry leader in engagement...all without spending a single rupee on paid media.
By leveraging the "nation-first" and "India Rising" wave at the right moment, we were able to make the competition stand up and take notice of how a series of honest branded content with a strong core can push brand awareness to new heights.
JK Super Podcast and Xpert Sahab series has been among the most discussed projects at JK Cement conglomerate, with plans to replicate the success in different verticals.
