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Reebok Classics | Alien Stomper
Role
Assoc. Creative Director, Copywriter
Project type
Product Launch, Social Media Content, On-ground Activation
On Alien Day in 2019, Reebok wanted to launch a sneaker inspired by the enduring sci-fi franchise, “Alien”, honouring its 40th anniversary.
The campaign was designed to create hype around the limited edition silhouette by activating the Indian sneaker-head community and the fans of the franchise. Our strategy was to create FOMO, while keeping the messaging relatable and as authentic to the franchise as possible.
What started with sneak-peaks of the drop on Instagram, culminated with a Reebok x Alien sneaker party in Mumbai. The entire collection was sold out within 24 hours.
